Cost - The cost of a diamond is influenced by many factors

The other 'four Cs' - Cut, Colour, Clarity and Carat - all influence the cost of a diamond. But that is not the end of the story. There are at least a further nine factors that can affect the diamond's value.

When you buy a diamond from us, we will work with you so that we fully understand your requirements, including your budget. We will then help you to identify the factors that are most important to you, and those aspects where you might be able to compromise without sacrificing beauty.

Once we have agreed your criteria, we can help you select the best possible diamond for you that meets your requirements at the lowest cost to you.

Because your diamond will be closely matched to your specific criteria and budget, you can be sure that not only will it look fantastic, but that it will also provide you excellent value for money.